Introduction To Article Marketing

Article marketing is a simple and effective way to help you make money online. Article marketing is at its most basic level the writing of an article and distributing it to any number of online article directories. Article marketing can be used by just about anyone whatever the ultimate target of the traffic that it will generate. Article marketing can be used to bring attention to a product, whether your own or an affiliate product you are promoting, or simply as a way to get traffic to any particular page of your website. Article marketing is one of the best free ways to build your Internet business.

Article marketing can grow your business in a multitude of ways. Your message can easily be picked up by others and distributed across the Internet thereby generating a large amount of traffic to your website and leading to sales or any other action you wish your visitor to take. Publishing your articles to a wide selection of article directories can also help to establish you as the go to expert in your field.

Article marketing is a four step process. The first step is to write your article and optimize it for the keywords that you wish to target. Then you take that keyword optimized article and submit it to any of the great number of article directories on the web. Search engines, especially the larger ones such as Google and Bing, are going to crawl those article directories and your article will start to show up in their search results and people will click through to them. The fourth and final step is the culmination of the process with the visitor completing your intended action on your site earning you a sale, a commission, or an opt in to your list.

You don’t directly advertise your product in your article, that is frowned upon by many article directories, but rather write an informative article that will solve a problem that people in your niche are having and grab the attention of the reader. The length of your article is a very important consideration. You will need to write an article that is at least 400 words, but make sure you do not go longer than 700 words. People will lose interest if it goes much longer than that.

You need to have an interesting resource box at the end of your article in order to get the reader to click on your link and follow it back to your website. A resource box is usually 3 to 5 lines long depending upon the rules of the article directory and is your way to convince the reader that you have the answer that they are looking for and that they can find it on your site. You need to give the reader a very good reason to visit your site.

And do not forget the basics after you have finished writing your article. You must check your article for grammar mistakes and spelling errors. After you have proofread your article, you are ready to submit to the article directories and begin reaping the benefits of increased traffic to your site.

Thomas Alling runs a niche blog related to how you can make money online by blogging. Mr Alling’s blog features a home business classifieds section as well as reviews, articles and more.